White paper 2022

The New Life of the Living Room

Discover exclusive insights into media consumption habits in European households today with RTL AdConnect and smartclip’s newly released study on “The New Life of the Living Room”.

Are European consumers switching from linear to VOD? What devices do they use? What are their viewing habits? And what are their attitudes to advertising on each platform?

This brand-new study presents the results of extensive research conducted across 10 European markets and translates these results into actionable opportunities for advertisers and brands — offering essential reading for anyone looking to reach today’s viewers