The new life of the living room

Discover The New Life of the Living Room research, an exclusive study conducted by RTL AdAlliance in collaboration with smartclip and Ad Alliance Nederland about Connected TV consumption in Europe!

Watch the replay

Watch the second edition of the New Life of the Living Room, ‘So your boss told you to do CTV?’, a study of video consumption habits conducted across 10 European countries.

White paper

Ever had your boss tell you to do CTV?

We certainly have! This is why we did this research. We wanted to have the proper facts to make the right choices between linear TV, BVOD and FAST. During this live stream, we will also discuss the newest data on viewing patterns and mindsets, so you can impress your boss even further.

Discover the second edition of “The New Life of the Living Room” – a study of video consumption habits conducted across 10 European countries.

Get the report now

Pages de The New Life of the Living Room 2 - White paper

What are the findings?

%

of Europeans are watching video content on a TV Screen every week

%

more Users of Broadcast VOD on Connected TV vs last year

%

of Europeans will maintain or increase the budget spent for video content in 2023

Get a glimpse at the insights from 2022

Video Interview

The purpose & results of the research

Daniel Bischoff
Chief Marketing & Operations Officer, RTL AdConnect

Video Interview

Tactics to align with new viewership behaviours

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

Video Interview

Go beyond the annoying aspect of ad

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

Video Interview

How to grab the audience’s attention

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

Video Interview

Reach your audience thanks to creativity

Franck Agnel
Communication & Digital Marketing Specialist

Video Interview

Introducing The New Life of The Living Room

Stéphane Coruble & Oliver Vesper
CEO of RTL AdConnect & CO-CEO of smartclip

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